01 · Oxblood + True Black
Premium, direct, and restrained. Black actions carry a deep-red edge treatment.
Selected wordmark
Modern Standard
The secondary construction tagline has been removed. The result is cleaner on trucks, apparel, proposals, websites, and the operations platform.
True black keeps the identity grounded. The A detail and CHOICE treatment carry the red without making every interface control compete for attention.
Palette studies
Three approaches to red and black.
The difference is less about choosing another bright red and more about how much red the interface is allowed to use. The recommended system uses red as a controlled signature rather than a button color everywhere.
02 · Garnet + Carbon
Darker and more institutional, with outline actions and red reserved for borders.
03 · Brick + Ink
A slightly warmer construction feel without drifting toward bright safety red.